As a marketing professional and storytelling enthusiast, I prioritize understanding data and insights over everything else while crafting a new story for experimentation. Besides work, you can find me reading fiction and, at times, metamorphosing into an artist through some discerning sorcery, which leads me to maintain an art and poetry blog on Instagram. Towards an innate linguistic inclination, I am currently looking forward to learning Persian to read and understand layers of the 14th-century Iranian poet Hafez's work—one of my most treasured literary possessions.
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Push notifications are nothing but cordial attention seekers that drive meaningful engagement from your subscribers,…
Nida Zehra
6 Min Read
Change is the only constant. If your organization’s experimentation culture assumes this to be true,…
Nida Zehra
8 Min Read
As a marketer, pulling online traffic is one part of your job. But all that…
Nida Zehra
15 Min Read![How to Build High-Converting Landing Pages [With Examples]](https://static.wingify.com/gcp/uploads/sites/3/2021/01/Feature-image_How-to-Build-High-Converting-Landing-Pages.png?tr=h-600)
Your landing page is the face of your brand. It digitally introduces your visitors to…
Nida Zehra
12 Min Read
Landing pages aren’t like any regular webpage. Their whole purpose is to encourage the visitors…
Nida Zehra
7 Min Read
With offline stores across the globe stalled due to the Covid-19 pandemic, shoppers and businesses…
Nida Zehra
9 Min Read
In this exclusive interaction with VWO, Christopher Nolan shares his learnings borne out of failed…
Nida Zehra
8 Min Read
Landing pages are akin to elevator pitches. A landing page, like an elevator pitch, gives…
Nida Zehra
15+ Min Read
Experimenting without a hypothesis is akin to getting lost in a labyrinth—it may appear that…
Nida Zehra
9 Min Read
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