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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Meet Rover: The Chatbot that Scaled CRO through Automation

As the scope of CRO projects increases, so does the difficulty of management and the tediousness of the manual efforts required. To overcome these pain points, digital marketing agency Oogst – a Merkle company collaborated with HEMA, a leading Dutch retail chain and created a chatbot by bringing together the power of the VWO REST API and Slack, to scale CRO efforts at HEMA.

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