Devesh is the founder of the eCommerce CRO agency Growth Rock, which has been doing CRO and AB testing for 6 years. Growth Rock created the Purpose Framework for eCommerce CRO which replaces individual, unconnected AB tests with a larger framework to understand trends in user preferences. He's also the co-founder of Grow and Convert, a content marketing agency that generates leads and sales from content and SEO.
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Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and…
Devesh Khanal
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