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on Conversion Rate Optimization

VWO’s Revamped Multivariate Testing is Simpler and Smarter

A part of keeping our customers happy is continually making the user-experience simpler. We want our customers to work with tools that help them make informed decisions, and the just-rolled-out Multivariate Testing (MVT) updates are aimed at accomplishing the same. VWO’s MVT testing has helped set up more than 300,000 testing and personalization campaigns for […]

SmartStats: Testing for Truth Versus Maximizing Revenue

In my career I’ve worked in two different worlds. The first is the world of science – clever people running careful experiments and seeking truth. The ultimate goal is to publish papers that reveal truths. The second place I’ve worked is the world of finance – clever people trying to make choices in the face […]

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