*Note: This post has been recently updated. A/B testing is not what it used to be in the past when businesses only focused on sustaining themselves in the market. This trend has changed in the last few years and the focus has shifted from merely sustaining to improving conversions through testing. Every business that has […]
Posts By Paras Chopra
Wingify is changing the guard. Meet the new CEO.
Eight years ago I met Sparsh Gupta, who quit his comfortable job in London and joined me to co-pilot a very young and green Wingify. Over the years, we’ve worked together to build one of the most rapidly growing startups in India. Today, I’m delighted to announce that he is taking on a new title […]
Announcing The New Version Of VWO: World’s First And Only Platform For Conversion Optimization
I’m proud to announce the launch of next evolution of VWO. This version has been a long time coming, so the details of what we are launching are going to be long but exciting. When VWO was launched 7 years ago, we changed the way marketers did A/B testing by making it stupidly simple to […]
VWO Acquires Navilytics to Offer Visitor Behavior Analysis Capabilities
We’re very happy to announce that VWO has acquired Navilytics – the proven visitor analytics solution with prominent customers such as Atlassian, Aerospike and SingleCare. With this acquisition and our recent announcement of On-page Surveys, we’ve moved further along into VWO’s transformation from the first “no-coding required” A/B testing tool in 2010 to the first full-featured conversion […]
Thanks for helping VWO bootstrap its way into the survived-5-year club
Great news! Visual Website Optimizer completed five years today, and oh, we crossed 4k active paying customers, too! We’ve made a special page to share our birthday party with you. Take a look: https://vwo.com/we-are-five/ I wanted to thank you for sharing this A/B testing industry with us. A big thanks for being a customer, a […]
VWO acquires Concept Feedback – Get winning A/B testing ideas through expert UX feedback
We’re proud to announce the acquisition of Concept Feedback, a leading community and resource for locating and contracting with website design and user experience (UX) experts that is used by brand marketers to increase conversion rates. As part of the acquisition, Concept Feedback’s offering will be gradually integrated with Visual Website Optimizer (VWO), with Concept […]
Launching VWO: The Next Generation of Visual Website Optimizer
Update 4pm IST, June 27 2014 (added more clarification in FAQs): The new update of Visual Website Optimizer is immediately available for all our current customers. Login to your account and a simple click on the dashboard will shift your account to the new VWO. No changes required on the existing VWO code on your […]
What You Should Know About the Optimizely “Vulnerability”
Update 25th June 2014 7pm IST: With the new version of VWO, we have now given an option to mask experiment names and variation names. Update 5th June 2014 11 am IST: It looks like Optimizely is planning to fix the issues that have been identified – particularly they will allow exclusion of paused and […]
Announcing Limited Early Access to the New VWO
We’re happy to announce that the new version of Visual Website Optimizer is now available for limited early access to our current customers and users. If you are an existing user, simply login to your VWO account and in your dashboard, you will get a link to request early access. Question: When will the new […]
We Doubled Our Business In One Year
First, the good news: Visual Website Optimizer recently surpassed 3000 active paying customers. This customer base spans 80+ countries around the world and includes brands like Microsoft, Groupon, AMD, GE, and Disney among others. Our pet hamster is giddy with happiness about this milestone. Now to the back story. What changed in one year? A […]
