I'm a branding enthusiast, marketer, and B2B content professional with over 20 years of experience. I'm also a certified native advertising expert and trained in strategic thinking. Author of 'Managing Modern Brands: Cult Theory and Psychology', and three other books in diverse genres. I generally write on marketing trends, optimization, brand strategy, consumer psychology, CRO, cult theory, data, personalization, and content strategy. With a strong expertise in building and leading teams and cross-functional collaboration, I have driven demand through content creation, data, digital media, content marketing, and technology.
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