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VWO BLOG

on Conversion Rate Optimization

Posts By Jeremy Reeves

Why Most People are Trying to Increase Conversion Rates in the Wrong Places

All of us want to increase our website conversion rate. We all know it can lead to tremendous improvement to our bottom-line. You already know it can increase leads, sales, back-end profits and give you a competitive edge in your industry. But the harsh reality still haunts us. It takes time... energy... resources... and manpower. Even though improving conversion rates has been…

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How To Increase Conversion Rates 
Using Preselling

Over the years I've talked with hundreds of clients and potential clients... conversion optimization wannabees & newbies... and optimizations masters as well. In that time I've discovered an easy-to-fix mistake which is one of the key differentiators between newbies and masters. It's controlling what happens BEFORE people hit your website. This is known as preselling. Preselling is something very few…

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Anatomy of long sales letter

In the past, you must have come across one of those long sales page that never seem to end. Most designers hate long sales letters because they contain heaps of text but apparently lack on aesthetics front. Some people go extreme and even call such sales pages as evil forms of internet marketing. Truth be told: long sales letter pages…

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