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on Conversion Rate Optimization

How To Increase Conversion Rates ?Using Preselling

Over the years I’ve talked with hundreds of clients and potential clients… conversion optimization wannabees & newbies… and optimizations masters as well. In that time I’ve discovered an easy-to-fix mistake which is one of the key differentiators between newbies and masters. It’s controlling what happens BEFORE people hit your website. This is known as preselling. […]

Anatomy of long sales letter

In the past, you must have come across one of those long sales page that never seem to end. Most designers hate long sales letters because they contain heaps of text but apparently lack on aesthetics front. Some people go extreme and even call such sales pages as evil forms of internet marketing. Truth be […]

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