Hi there, I’m Aastha Trehan, Associate Manager of Content at VWO. I write about CRO, experimentation, user behavior research, personalization, and AI-driven optimization. With over 3 years of experience in marketing, I focus on creating engaging content that resonates with readers and drives meaningful impact. When I’m not working, you’ll usually find me playing badminton or pickleball, or binge-watching movies.
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