Strategic Splits: A Guide to A/B Test Segmentation
13 Min Read

Strategic Splits: A Guide to A/B Test Segmentation

Ketan Pande

Ketan Pande

eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales
14 Min Read

eCommerce A/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales

Pratyusha Guha

Pratyusha Guha

How to Create Better eCommerce A/B Test Ideas From Conversion Research
8 Min Read

How to Create Better eCommerce A/B Test Ideas From Conversion Research

Rich Page

Rich Page

Requirements for Running Serious Experimentation Programs
10 Min Read

Requirements for Running Serious Experimentation Programs

Haley Carpenter

Haley Carpenter

Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing
13 Min Read

Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Ketan Pande

Ketan Pande

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations
12 Min Read

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

Pratyusha Guha

Pratyusha Guha

A/B Testing in Reel Life
5 Min Read

A/B Testing in Reel Life

Siddhartha Kathpalia

Siddhartha Kathpalia

The Impact of a Cookieless Future on A/B Testing
9 Min Read

The Impact of a Cookieless Future on A/B Testing

Mareen Cherian

Mareen Cherian

How To Go From Zero to One in Your Server-Side Experimentation Journey
14 Min Read

How To Go From Zero to One in Your Server-Side Experimentation Journey

Niti Sharma

Niti Sharma

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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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