See how visitors browse your website - what catches their attention, and which elements distract them. Use these insights to build an experience that enables your visitors to convert.
Heatmaps offer visual representations of how visitors interact with your website. From clicking elements to selecting an option from a modal box to browsing page content, a heatmap is a true representation of all visitor actions.
VWO Copilot for heatmap analysis helps you analyze user data in heatmaps in depth to identify actionable recommendations to improve user experience.
Record visitor data on the live state of your website. Easily view behavior on elements like modal boxes, pages behind logins, and dynamic URLs. The navigation mode lets you browse different pages on your website while viewing the visitor data on each element of these pages.
Get real-time data on where visitors are clicking. Use the click data to find out key action points on your pages. And remove elements that distract the user.
Find out till what point most visitors are scrolling, and if they are missing out on anything important towards the end of the page. Use this insight to highlight key information and position it better basis how visitors navigate the page.
Select multiple areas on your page and compare the number of clicks between them.
Get click data for all the elements on your page by element ID/name (including hidden elements) to understand how much attention they are getting from users.
Select a view of interest, and slice and dice behavioral data using your user attributes and customized segments. Then share findings with your colleagues to collaborate.
Select the pages or specific sections of your website for which you want to see a particular behavior. Create views of these pages and then save these views for future reference.
You can also create views for segments targeted by behavior including:
Filter your heatmap report using complex and/or bracketing logic conditions or choose from VWO’s 20 predefined segments including:
Had a unique insight based on visitor behavior? Add an observation and VWO will save your observation with the exact state of the heatmap where you noted the behavior.
Download the exact state of a heatmap and share it with your colleagues to uncover more insights.
Be sure you never miss a single click. Your heatmaps continuously process loads of data at the backend to record and display behavioral data real-time.
Choose the device of your preference. You can view heatmaps for visitors by using a desktop, mobile, or tablet.
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
Explore VWO Plan
Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.
Explore VWO Testing
Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.
Explore VWO Personalize
Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.
Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.
We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.
Digital Marketing Lead
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests.
ISM eCompany
I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel.
Onsite merchandising team
We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment.
CRO Consultant
Free for 30 days. No credit card required
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Data we gathered by using Heatmaps, Scrollmaps, and Surveys on the VWO Platform, helped us to identify key elements on our websites that needed a deeper look.
Jenny Hughes Digital Marketer
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