VWO Web Insights stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users.
With VWO, immerse yourself in comprehensive user journey insights, capturing every session of individual users. In contrast, Hotjar operates on a session-based model, restricted by session counts and offering only random user sessions.
VWO elevates your analysis, enabling you to contrast click areas seamlessly and offering dynamic heatmaps that track interactive nuances. Even for pages tucked behind logins, like profiles or checkouts, VWO’s got your back. In contrast, Hotjar struggles with such features, lacking the ability to prioritize crucial click zones and facing challenges with interactive elements.
Beyond Hotjar, VWO transforms session recordings into lasting CRO goldmines. How? You can harness historical session recordings for complete UX optimization, draw richer insights through comparative analysis, and fast-track team onboarding with lessons from previous user interactions.
Customized Views give you an edge not found in Hotjar. Easily create personalized views to track specific visitor segments or pages. Whether it’s custom heatmaps or session recording views, you’re in control. Share insights effortlessly via email from VWO’s user-friendly interface.
While Hotjar requires tedious manual reviews of heatmaps and recordings to glean insights on form behavior, VWO simplifies the process. Dive deep with VWO’s advanced form analytics, pinpointing field-level interactions to identify where users might feel lost, frustrated, or choose to abandon the form altogether.
VWO empowers you to engage users precisely when it matters. Whether it’s views, clicks, scrolls, the number of pages they’ve visited, their exit intent, a video they’ve watched, or even a specific test variation they’ve seen, VWO has you covered. In contrast, Hotjar offers a more limited scope, focusing merely on basic triggers like page views and duration of visit.
VWO delivers superior segmentation with options like traffic source, IP, cookie value, UTM, screen resolution, and more, giving you detailed audience insights, no coding needed. Hotjar? Just basic filters like device and user-type.
VWO leads the CRO industry as the fastest optimization platform. With our asynchronous SmartCode and globally distributed servers, we guarantee minimal impact on your website’s performance. Choose VWO for optimization without compromise.
VWO prioritizes your privacy, automatically anonymizing keystrokes to ensure no sensitive data reaches our servers. Want enhanced security? Easily mask specific non-input fields, like order summaries or checkout pages. With VWO, you can whitelist elements directly on the platform. No need for source code adjustments like Hotjar requires.
VWO has a record-breaker response time (45 minutes) and a customer satisfaction score (99%). To help you in your optimization journey, we have a detailed knowledge base, and our support team is available at your disposal 24*7. And unlike Hotjar, VWO also offers support via in-app chat and phone.
Track views, clicks, scrolls, taps, submissions, purchases, and more as events or funnel stages, including custom events aligned with your business goals.
Create and track step-by-step funnels using configured user events, while simultaneously monitoring conversion rates at each stage with detailed reports.
VWO Insights allows easy analysis of user drop-offs at each funnel step through session recordings and heatmaps, helping optimize friction areas.
Identify and resolve friction areas by filtering and viewing sessions showcasing struggle behaviors like rage clicks or conversion funnel drop-offs.
Examine the behaviors of various user cohorts, based on factors like technology or geography, interacting with elements such as scrolls and clicks on your website.
Mark moments in recordings, share with comments within or outside VWO, save, download for quick access, and retrieve past recordings in one click.
Explore infinite heatmaps and assess section importance through click areas
Analyze scroll depth on vital pages and identify engagement with important sections.
Study interactions with popups, modals, dynamic URLs, and assess engagement on historical elements.
Review our form field reports to identify ignored, refilled, or abandoned fields and discern time spent filling versus inactivity.
Track forms by user segments, page URLs, or set durations. VWO Insights auto-detects all website forms.
Monitor visitors from entry to form submission and analyze conversion trends using filtered detailed reports.
Choose response types like MCQs; adjust triggers to gauge Net Promoter Score, collect feedback, and discern product preferences.
Track survey interactions, visualize top responses with a word cloud, and access advanced features like reviewing unsatisfied sessions or exporting to CSV.
White-label surveys with themes, adapt questions per user choices, and use APIs to trigger actions based on survey activity.
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
Explore VWO Plan
Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.
Explore VWO Testing
Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.
Explore VWO Personalize
Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.
Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.
We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.
Digital Marketing Lead
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests.
ISM eCompany
I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel.
Onsite merchandising team
We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment.
CRO Consultant
Free for 30 days. No credit card required
Awesome! Your meeting is confirmed for at
Talk to a sales representative
Awesome! Your meeting is confirmed for at
Thank you, for sharing your details.
I can't wait to meet you on at
, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo.
Data we gathered by using Heatmaps, Scrollmaps, and Surveys on the VWO Platform, helped us to identify key elements on our websites that needed a deeper look.
Jenny Hughes Digital Marketer
Awesome! Your meeting is confirmed for at
Thank you, for sharing your details.
