Running Smarter Retargeting Campaigns—From Ad Copy To Landing Page

Key takeaways from the webinar:

• Split testing starts before the landing page; it starts from the ad copy, and the message needs to carry through.
• Learn from your competitors’ past tests without the need to run these yourself, to avoid repeating the same mistake.
• Leverage all of the tests ever run (>99% of AdWords campaigns ever) to know which offers work best for which markets.
• The key is to keep visitor interest, from the ad copy to the landing page, intact.