Although experimentation and CRO are being widely adopted by organizations in every industry, there are areas within them that remain unknown to many. One such area is that of Multi-Armed Bandit (MAB) testing. MABs are optimization tools that come in handy in a variety of industry use-cases where A/B tests are unfruitful.
In this webinar, VWO’s in-house Data Scientists Ishan Goel and Anshul Gupta will take you through what Multi-armed Bandit is, when you should use MAB instead of A/B testing, and when you shouldn’t.
All you Need to Know About Conversion Optimization Get the Guide