Follow us and stay on top of everything CRO

How Product Teams Drive Growth With In-App Experimentation

Ben Winter

Ben Winter

Growth Marketer, Appcues

Jeff Vincent

Jeff Vincent

Sr. Product Manager, Appcues

Utkarsh Rai

Utkarsh Rai

Ex - Product Marketer, VWO

Get Recording Now

3.9 /5
Webinar Rating
Webinar Views

As product managers/marketers, we invest heavily in optimizing our in-app experience. To improve the adoption metrics, we work closely with designers, get approvals for engineering time, and spend countless hours in experimentation.  

However, most product teams are unable to measure the impact of their efforts and fail to drive users to complete a goal during their onboarding or adoption journey.

We are partnering with Appcues to help product managers and marketers come up with ways in which they can drive growth by running in-app experiments.

Key Takeaways:

  • Learning ways to improve user onboarding and feature adoption
  • Realizing low-hanging fruits from in-app user behavior
  • How to use in-app messaging for engaging your users
  • Ways in which conversion optimization can contribute to optimizing in-app experience

Explore Our Other Webinars