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Webinar
How Product Teams Drive Growth With In-App Experimentation
Speakers
Ben Winter
Growth Marketer, Appcues
Jeff Vincent
Sr. Product Manager, Appcues
Utkarsh Rai
Ex - Product Marketer, VWO
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As product managers/marketers, we invest heavily in optimizing our in-app experience. To improve the adoption metrics, we work closely with designers, get approvals for engineering time, and spend countless hours in experimentation.
However, most product teams are unable to measure the impact of their efforts and fail to drive users to complete a goal during their onboarding or adoption journey.
We are partnering with Appcues to help product managers and marketers come up with ways in which they can drive growth by running in-app experiments.
Key Takeaways:
- Learning ways to improve user onboarding and feature adoption
- Realizing low-hanging fruits from in-app user behavior
- How to use in-app messaging for engaging your users
- Ways in which conversion optimization can contribute to optimizing in-app experience