If you’ve ever had a front-row seat to a website redesign disaster, you know the frustration it brings. Tracy has seen a few website redesigns go south in her eight years as a digital marketer for high-growth DTC brands, leading to months of damage control and millions in lost revenue. She’s here to ensure you don’t walk that same rocky path.
Join us as we break down website redesigns into three distinct phases: before, during, and after. Discover how to lay the groundwork for a successful redesign, smoothly navigate potential pitfalls during implementation, and fine-tune your post-launch optimization game plan.
Tracy will share real-world examples and handy communication scripts to help you champion risk management and make the redesign as painless as possible, no matter where you sit in your organization.