Heatmaps: Visualizing User Engagement for Maximum Conversions

Optimizing user experience is critical for increasing engagement, driving conversions, and improving overall website performance. Tools like heatmaps and scroll maps offer valuable insights by allowing you to visualize how visitors interact with your site. They show where users click, how far they scroll, and which areas capture the most attention.

By analyzing these interaction patterns, we can make data-driven decisions to enhance content placement, simplify navigation, and create a more engaging, user-friendly experience. In this session, Evelina Jörhov, Head of CRO & Analytics at Transact (Omnicom Media Group), will demonstrate the use of heatmaps through real-world case studies and provide actionable strategies for turning user insights into impactful improvements.