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Art Of Conducting Visitor Research

Rahul Jain

Rahul Jain

Ex - Senior Product Manager, VWO

Abhishek Mandloi

Abhishek Mandloi

Ex - Product Manager, VWO

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Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.

This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.

Here are the webinar key takeaways:

  • Defining a research blueprint for your team
  • Learning techniques for understanding your website visitor behavior
  • Differentiating quantitative vs. qualitative research
  • Overcoming challenges in doing effective research

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