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Deep Dive: Heuristic Analysis and VoC

Duration - 40 minutes
Alexandra Cîmpan

Alexandra Cîmpan

CRO Lead, Pearmill

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In this webinar, we’ll delve into the pivotal role of Heuristic Analysis in shaping successful experimentation and optimization strategies, especially in the current landscape where customer understanding is paramount for business success.

Our guest speaker, Alexandra Cîmpan, CRO Lead at Pearmill, will share insights and proven strategies on how you can effectively leverage Heuristic Analysis, supplemented by VoC research, to enhance customers’ experiences and optimize your CRO efforts. Get hands-on with practical case studies and understand how these strategic principles can be applied to different scenarios, transforming your experimentation process.

Key Takeaways

  • Understand the core principles of Heuristic Analysis and how it can shape successful experiments
  • Learn how to supplement Heuristic Analysis with VoC research to achieve a deeper, more nuanced understanding of your customers
  • Walk away with practical strategies to effectively integrate Heuristic Analysis and VoC research into your CRO efforts.

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