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Live Website Teardown: How To Fuel More Experiments With Heatmap Data

Duration - 50 minutes
Jon MacDonald

Jon MacDonald

Founder and President, The Good

Vipul Bansal

Vipul Bansal

Sr. Marketing Manager, VWO

Get Recording Now

Your website can be like a maze for your visitors, but not the one they’ll have fun exploring! Instead, they’re more likely to exit and find what they want elsewhere. That’s why it is important to identify the exact friction points in their onsite experience to clear their path to conversion.

In this live website teardown, Jon MacDonald, Founder and President, The Good, will use heatmap data from real websites and share insights that marketers tend to miss out on.

Key Takeaways

  • Live heatmap analysis of websites
  • What you think a customer journey is versus what it really is
  • How to identify the exact friction points during visitor journeys
  • How to remove the friction points to provide a resistance-free path to conversion

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