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How Data Has Changed the Way We Design

Duration - 60 minutes
Brian Massey

Brian Massey

Conversion Scientist, Conversion Sciences

Shanaz Khan

Shanaz Khan

Brand Marketing

Get Recording Now

Digital marketers and business owners no longer “Launch and See.” The spray and pray approach has become obsolete. They don’t exhaust their budgets and then analyze if it was money well-spent. This is because the design process is getting smarter. 

To dig deeper into this, we’ve invited Brian Massey, founder of Conversion Sciences LLC and author of the best-selling book, Your Customer Creation Equation, for our next webinar. With over decades of industry experience, Brian is the ‘Conversion Scientist’ behind thousands of website optimization experiments. 

In this session, he will show you how data gathering during design can ensure that your campaigns generate higher conversion rates and faster ROI. 

Key Takeaways

  • How everyone is a natural behavioral scientist
  • What the two main jobs of an experimenter are
  • How a data-driven landing page is crafted
  • How data changes the design flow

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