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How a Step-by-Step CRO Approach Helped Baby Tula Drive 16% More Revenue

Duration - 70 minutes
Nicholas Powell

Nicholas Powell

Optimization Architect, Digital Operative Inc.

Courtney Winters

Courtney Winters

Digital Producer, Baby Tula LLC

Ryan Das

Ryan Das

Ex - Sr. Manager - Strategic Alliances, VWO

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Many leading companies, such as Netflix or, that inspire others to experiment, have one common ingredient: a structured approach towards identifying conversion blackholes and building a repeatable process to test. But how do you create this experimentation process from scratch? How do you incorporate the voice of the customer to improve user experience across your digital properties? 

Baby Tula is the maker of rare, premier baby carriers. To tackle the conversion challenge, they reached out to Digital Operative, a digital commerce agency.

In this webinar, Nick, Optimization Architect at Digital Operative, will share the step-by-step experimentation approach they followed at Digital Operatives to deliver delightful experiences for clients. Joining him in this conversation will be Courtney from Baby Tula, who will talk about her conversion optimization journey with VWO & Digital Operatives. Together they will share their experience of using VWO to drive 16% more revenue out of 20% less traffic using the step-by-step approach for experimentation.

What will be covered

  • What are the elements of a structured approach for experimentation
  • Examples that demonstrate how revenue per visitor can be impacted using the optimization & testing framework
  • How Digital Operative uses VWO to increase the impact of marketing dollars

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