Steven Waller
Marketing Director, Develo
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Ever heard of the HiPPO? It’s the Highest Paid Person’s Opinion. Sometimes, these ideas can throw a curveball at your CRO program.
Join Steve from Develo as he shares insights on kickstarting your testing program, prioritizing tests for maximum impact, and crucially, getting stakeholders on board. He’ll delve into running conversion rate optimization for a major fashion retailer, detailing Develo’s victories and failures, and the invaluable lessons learned along the way.