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How to Embed Emotions in Experimental Design

Duration - 40 minutes
Talia Wolf

Talia Wolf

Founder, GetUplift

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All the GA4s, AI tools, automation, machine learning and other technologies in the world will never help you create high-converting funnels for your customers if you fail to leverage the one component that matters more than anything else in marketing: Emotion.

In this session, Talia Wolf will demonstrate how to utilize emotional marketing to boost conversions and incorporate it into your experimental design. You will learn to gain a broader perspective while maintaining objectivity and, most importantly, obtain statistical confidence in understanding your customers’ motivations.

Key Takeaways

  • Learn to uncover meaningful insights by connecting with your audience on an emotional level.
  • Learn to leverage Talia's proven emotional marketing framework.
  • Acquire strategies to elevate your copy and design, leading to enhanced customer conversions.

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