Follow us and stay on top of everything CRO
Webinar
Cutting Guesswork About Users With Data-Driven Conversion Optimization
Speakers
Erica Schroder
Web Manager, Brainshark
Pablo Paternain
Senior Product Owner, Quandoo
Rahul Jain
Ex - Senior Product Manager, VWO
Get Recording Now
To build an optimized website funnel, you need to capture the pulse of your users. What is it they’re looking for? What’s stopping them from taking the desired action? What could you do better to improve their experience on your website?
This session will answer all such questions and more. In this webinar, BrainShark and Quandoo will discuss ways to successfully conduct visitor research. Both these brands have been leveraging data to build strong hypotheses for their optimization program, and this session will help you in doing the same.
Key takeaways:
- How to interpret heatmaps, screen recording, surveys, and more
- Setting up a research blueprint—how it can support your CRO journey
- How businesses like BrainShark and Quandoo leverage data to build strong hypotheses
- The tools and techniques for understanding website visitor behavior