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Capturing and Actioning the Voice of Customer

Duration - 45 minutes
Ali Good

Ali Good

Global Head of Strategy and Product Marketing, Quizizz Inc.

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Ali Good, Head of Strategy and Marketing at Quizizz Inc. is a global product marketing leader. She was in the Top 100 Product Marketing Influencers of 2021 and is an advocate of keeping the customer at the centre. 

Join this session to learn firsthand from Ali about:

  • Embodying, advocating for, and always speaking from the voice of customer
  • All the ways marketers can hear from their customers and some suggestions of how to implement that voice
  • Providing potential customers with the right information at the right time in a language that makes them feel understood
  • What she’s learned in the last ten years, what she’s seen change, what she hopes changes back, and what she knows never will

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