Webinar

Secrets To A Cohesive PPC Campaign

Calender Icon
11 December 2014 | Eastern time
Speakers

Siddharth Deswal

Head of Marketing, VWO

VWO Three Deep Marketing webinar

Roopa Carpenter

CRO Manager, Hanapin Marketing

Get Recording Now

Making the most of your ad spend means that your PPC account should be completely in tune with your landing page and your website as a whole. This means focusing on everything from keywords, ad copy, and content to the overall feel of the landing pages. To ensure a high conversion rate from PPC, all these need to be aligned into a single cohesive message, one which is in line with your goals.

 

In this free webinar recording, experts from VWO and Hanapin Marketing discuss secrets to keeping a cohesive PPC account and give hard data to show what works and what doesn’t.

You'll get advanced PPC tips on:

  • Testing and analyzing your landing pages and ad copy to arrive at the most effective message
  • Selecting and grouping the keywords most relevant for your campaign
  • Using targeted landing pages to increase conversions