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Webinar
Learn How Personas Can Shape Your Optimization Program
Speakers
Johann Van Tonder
COO, AWA Digital
Utkarsh Rai
Ex - Product Marketer, VWO
Get Recording Now
Personas seem to have fallen out of favor in recent years. “I don’t think you can build a great product or experience for a person that doesn’t exist,” Jason Fried famously wrote. The criticism has not been unwarranted. Many personas are a waste of time. On the other hand, there are businesses who have gained success by defining their day-to-day marketing around personas.
In this webinar, CRO experts from AWA digital and Phil Cave will share their first-hand experience about building personas and what value well-constructed personas adds to your optimization program.
In this webinar, we’ll cover how personas:
- Make your optimization data come to life.
- Can help shape every aspect of your A/B testing program, and beyond.
- Can enhance your visitor experience.
- Lead to better results, with examples from case studies.