Learn How Personas Can Shape Your Optimization Program

Calender Icon August 30, 2018 | 11 AM EST
Speaker - Johann Van Tonder

Johann Van Tonder

COO, AWA digital

Speaker - Utkarsh Rai

Utkarsh Rai

Growth Marketer, VWO

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Personas seem to have fallen out of favour in recent years. “I don’t think you can build a great product or experience for a person that doesn’t exist,” Jason Fried famously wrote. The criticism has not been unwarranted. Many personas are a waste of time. On the other hand, there are businesses who have gained success by simply defining their day-to-day marketing around personas.


In this webinar, CRO experts from AWA digital and Phil Cave will share their first-hand experience about building personas and what value well-constructed personas adds to your optimization program.


In this webinar, we’ll cover how personas


  • make your optimization data come to life
  • can help shape every aspect of your a/b testing program, and beyond
  • can enhance your visitor experience
  • lead to better results, with examples from case studies


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