Webinar

Learn How Personas Can Shape Your Optimization Program

Calender Icon 30 August 2018 | 11:00 am Eastern time
Speakers
VWO AWA Digital webinar

Johann Van Tonder

COO, AWA Digital

Utkarsh Rai

Product Marketer, VWO

Get Recording Now

Personas seem to have fallen out of favor in recent years. “I don’t think you can build a great product or experience for a person that doesn’t exist,” Jason Fried famously wrote. The criticism has not been unwarranted. Many personas are a waste of time. On the other hand, there are businesses who have gained success by defining their day-to-day marketing around personas.

 

In this webinar, CRO experts from AWA digital and Phil Cave will share their first-hand experience about building personas and what value well-constructed personas adds to your optimization program.

In this webinar, we’ll cover how personas: