Learn How Personas Can Shape Your Optimization Program

Calender Icon 30 August 2018 | 11:00 am Eastern time
VWO AWA Digital webinar

Johann Van Tonder

COO, AWA Digital

Utkarsh Rai

Product Marketer, VWO

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Personas seem to have fallen out of favor in recent years. “I don’t think you can build a great product or experience for a person that doesn’t exist,” Jason Fried famously wrote. The criticism has not been unwarranted. Many personas are a waste of time. On the other hand, there are businesses who have gained success by defining their day-to-day marketing around personas.


In this webinar, CRO experts from AWA digital and Phil Cave will share their first-hand experience about building personas and what value well-constructed personas adds to your optimization program.

In this webinar, we’ll cover how personas: