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Maximizing Your Charity’s Impact with A/B Testing

12 December 2023 AM Eastern time
Duration - 60 minutes (Approx.)
Matthew Hussey

Matthew Hussey

Lead Strategist, Generosity X

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This is a co-branded webinar and we will share your name and email address with Generosity X. They may send you relevant emails which you can unsubscribe from at your will. Please read their privacy policy to know more.

E-commerce businesses worldwide are fixated on Conversion Rate Optimization (CRO), but it’s still uncommon in the charitable sector. 

In this one-hour webinar, Matt Hussey, the Founder and Lead Strategist of Generosity X, will demonstrate how website-based A/B testing can be used to improve fundraising efforts. He’ll answer critical questions like why and what to test, along with a plan to get started. 

Key Takeaways

  • Why you should test to grow fundraising revenue (Donate vs. Add to Cart)
  • What you should test (based on learnings from charities - not businesses)
  • What you can do to get started right away

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