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Maximizing Your Charity’s Impact with A/B Testing

Duration - 60 minutes
Matthew Hussey

Matthew Hussey

Lead Strategist, Generosity X

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E-commerce businesses worldwide are fixated on Conversion Rate Optimization (CRO), but it’s still uncommon in the charitable sector. 

In this one-hour webinar, Matt Hussey, the Founder and Lead Strategist of Generosity X, will demonstrate how website-based A/B testing can be used to improve fundraising efforts. He’ll answer critical questions like why and what to test, along with a plan to get started. 

Key Takeaways

  • Why you should test to grow fundraising revenue (Donate vs. Add to Cart)
  • What you should test (based on learnings from charities - not businesses)
  • What you can do to get started right away

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