Running better A/B tests: How to stop wasting time and money on bad tests

We’ve all experienced the pain of an important A/B test losing. It’s a necessary part of learning.

But all too often it’s unnecessary and costly. Could your data have predicted the outcome – or even helped you design a better test?

Using the right data before, during and after your A/B tests can save time and help you find more winners.

Stuart Scott, President EMEA at Mammoth Growth, has helped the product and marketing teams at companies like Deliveroo, Hopin, and Calendly leverage data to accelerate their growth. Join us as we share how you can maximise the impact of your A/B testing program.