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Running better A/B tests: How to stop wasting time and money on bad tests

Duration - 60 minutes

Key Takeaways

  • Identify and prioritize the biggest challenges in your business. This could be increasing occupancy, launching a new product, or improving a new route. Focus your efforts on these areas for the most significant impact.
  • Conduct a competitive analysis or hire a professional to do so. Understanding what your competitors are doing can provide valuable insights and help you identify opportunities for improvement.
  • When launching a new product, focus on perfecting its presentation. The content used to describe the new product is crucial as it's untested and the product is less known.
  • Always align your data projects or conversion optimization projects with clear business goals. This ensures that your work supports what the business is trying to achieve and adds value.
  • Validate and prioritize your hypotheses based on their potential impact on your business. For example, if you're trying to improve a simple funnel, decide whether it's more important to improve the conversion from the landing page to the call to action, or from clicking on the call to action to completing the sign-up form.

Summary of the session

The webinar, hosted by Jan Marks from VWO, featured Stuart Scott from Mammoth Growth, discussing the importance of data-driven decision-making in startups. Scott shared practical strategies for improving user engagement and conversion rates, such as refining button design, adding social proof, and clarifying value propositions. He emphasized the need to understand business goals and challenges, and to prioritize testing based on these.

Using the example of a new product launch, Scott highlighted the importance of perfecting the product presentation quickly. He also discussed the importance of validating and prioritizing hypotheses for conversion rate optimization. The webinar concluded with an open invitation for attendees to reach out for further discussion on these strategies.

Webinar Video

Webinar Deck


Disclaimer- Please be aware that the content below is computer-generated, so kindly disregard any potential errors or shortcomings.

Jan Marks: Good afternoon, everybody. I wish you a wonderful day. Thanks for joining us today. It’s, a minute past the time that we have agreed to me, but I see people coming in. I’m really glad to see you. ...