Marketers typically plan and measure success around a channel, be it email, website, social, search, or any other. Therefore, they tend to revolve around channel-specific metrics. However, business metrics are much broader. That’s why, metrics like impressions, clicks, and even form-fills don’t excite your leadership team. What truly matters to them is revenue and ROI, isn’t it?
In this webinar, we are partnering with planning and attribution expert, Bizible, to discuss ways to tie your marketing strategy with the metric that really matters—your revenue.