In a digital landscape as competitive as today’s, opinions should take a backseat to allow data to drive your digital marketing strategy. Data can help you answer questions that will guide you to develop highly effective and targeted online experiences. Such experiences will not only build customer loyalty and affinity, but continuously drive incremental revenue for you.
Michael Laps, Cofounder and Strategy Director, Yoghurt Digital, is an expert in developing and implementing data-driven strategies. He’ll discuss how brands use data to understand the behavior of their customers and how these brands leverage those insights to inspire their overall marketing strategy.