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Scaling A Conversion Optimization Program: An End-To-End Approach

Duration - 40 minutes
Ankur Sharma

Ankur Sharma

Product Marketer, VWO

Vipul Bansal

Vipul Bansal

Sr. Marketing Manager, VWO

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It’s 2019, and setting up a conversion optimization program is one thing. Where most businesses fall flat is when they need to scale their efforts sustainably. A successful conversion optimization program requires a strategic, methodical approach to develop it. You need to have a blueprint ready to execute when you dive into this territory.

Ankur Sharma, Product Marketer at VWO, wrote an eBook in collaboration with HubSpot, focused on how businesses can work towards scaling their existing conversion optimization program. In this webinar, Ankur will walk us through the indispensable elements of scaling a conversion optimization program.

Key Takeaways

  • Creating and promoting a culture of experimentation
  • Building a long-term experimentation roadmap
  • Measuring progress and growing the optimization team

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