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Webinar
Maximizing Your Charity’s Impact with A/B Testing
Duration - 60 minutes
Speaker
Matthew Hussey
Lead Strategist, Generosity X
Get Recording Now
E-commerce businesses worldwide are fixated on Conversion Rate Optimization (CRO), but it’s still uncommon in the charitable sector.
In this one-hour webinar, Matt Hussey, the Founder and Lead Strategist of Generosity X, will demonstrate how website-based A/B testing can be used to improve fundraising efforts. He’ll answer critical questions like why and what to test, along with a plan to get started.
Key Takeaways
- Why you should test to grow fundraising revenue (Donate vs. Add to Cart)
- What you should test (based on learnings from charities - not businesses)
- What you can do to get started right away