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How to design winning experiments

Duration - 60 minutes

Key Takeaways

  • Test new propositions before fully implementing them: Before fully launching a new service or product, test the proposition with a smaller audience to validate the business model. This can be done through a new website or landing pages.
  • Use landing pages to test different angles: Create different landing pages to test various aspects of your proposition. This can help you understand which aspects resonate most with your audience.
  • Utilize different marketing approaches: Use both pull and push marketing approaches to test your proposition. For example, use Google for pull marketing (SEO and keywords) and LinkedIn for push marketing (visuals and tone of voice).
  • Experiment with different messages: Test different messages to see which one resonates more with your audience. For example, a message that emphasizes ease versus one that emphasizes engagement.
  • Keep the website or landing page design simple: When testing a new proposition, keep the design of your website or landing pages simple and according to best practices. This allows you to focus more on the proposition itself rather than the design.

Summary of the session

The webinar, hosted by VWO, featured Michel Faas and Thierry de Vries from Bammboo, a leading growth hacking agency. They discussed the importance of designing experiments with data-backed hypotheses and demonstrated the use of VWO’s tool for easy implementation and testing. They shared a B2B example of an IT company transitioning from selling devices to services, highlighting the process of setting up hypotheses, testing assumptions, and defining actions.

They also showcased how to create landing pages and advertisements for testing different marketing approaches. The session concluded with a showcase of VWO’s idea log, a resource for experiment ideas and case studies.

Webinar Video

Webinar Deck


Disclaimer- Please be aware that the content below is computer-generated, so kindly disregard any potential errors or shortcomings.

Ajit: Thank you folks for joining. Welcome to VWO Webinar. Ladies and gentlemen, today we have 2 special guests. When I say special, I do mean it because they represent 1 of th ...