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Webinar

Thinking Beyond A/B Testing: Maximizing Your Revenue With CRO

Speakers
Rich Page

Rich Page

CRO and Web Analytics Expert, Rich Page

Vipul Bansal

Vipul Bansal

Marketing Manager, VWO

Get Recording Now

Not satisfied with your A/B testing results? You aren’t alone. Studies show that on average, only 1 in 7 A/B tests have a winning result. If you are serious about moving your business up-and-to-the-right, you need to understand the entire customer journey through well-informed conversion research.

In this webinar, Rich shares insights from his 15 years of experience, helping online businesses generate more sales by implementing Conversion Rate Optimization (CRO).

About the speaker:

Rich Page has experience of working with hundreds of businesses such as Disney and Adobe over the last 15 years. He is also the author of Website Optimization: An Hour a Day and coauthor of Landing Page Optimization.

Takeaways from this webinar:

  • Why A/B testing often fails to drive results
  • The importance of doing conversion research
  • Convert more visitors with web persuasion

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