Webinar

Thinking Beyond A/B Testing: Maximizing Your Revenue With CRO

Speakers
Rich Page

Rich Page

CRO and Web Analytics Expert, Rich Page

Vipul Bansal

Vipul Bansal

Marketing Manager, VWO

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Not satisfied with your A/B testing results? You aren’t alone. Studies show that on average, only 1 in 7 A/B tests have a winning result. If you are serious about moving your business up-and-to-the-right, you need to understand the entire customer journey through well-informed conversion research.

In this webinar, Rich shares insights from his 15 years of experience, helping online businesses generate more sales by implementing Conversion Rate Optimization (CRO).

About the speaker:

Rich Page has experience of working with hundreds of businesses such as Disney and Adobe over the last 15 years. He is also the author of Website Optimization: An Hour a Day and coauthor of Landing Page Optimization.

Takeaways from this webinar:

  • Why A/B testing often fails to drive results
  • The importance of doing conversion research
  • Convert more visitors with web persuasion

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