Not satisfied with your A/B testing results? You aren’t alone. Studies show that on average, only 1 in 7 A/B tests have a winning result. If you are serious about moving your business up-and-to-the-right, you need to understand the entire customer journey through well-informed conversion research.
In this webinar, Rich shares insights from his 15 years of experience, helping online businesses generate more sales by implementing Conversion Rate Optimization (CRO).
About the speaker:
Rich Page has experience of working with hundreds of businesses such as Disney and Adobe over the last 15 years. He is also the author of Website Optimization: An Hour a Day and coauthor of Landing Page Optimization.