The success of your testing program is directly proportional to the quality of your hypotheses. Therefore, getting them right becomes imperative.
To give you tips and practical frameworks to formulate improved hypotheses, we’ve partnered with Haley Carpenter, Senior CX Strategist at Speero by CXL. Haley has experience ranging from user research to building and running experimentation programs and works with the likes of Vitamix, NextEra Energy, Olaplex, Procore, Toast, and Parkmobile.
In this session, Haley will talk about two practical frameworks that you need to get the most out of any testing program: The ResearchXL framework and the PXL prioritization framework.
With insights on how to gain a better ROI from your testing program, this session is a must-attend!
All you Need to Know About Conversion Optimization Get the Guide