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Webinar
Leveraging Behavioral Economics With Conversion Optimization
Speakers
Utkarsh Rai
Ex - Product Marketer, VWO AB Tasty
Rahul Jain
Ex - Senior Product Manager, VWO AB Tasty
Julien Le Nestour
Behavioral Scientist, Havas Helia
Get Recording Now
Marketing is often ineffective because it fails to target the part of the human brain responsible for emotions. To trigger an emotional response, you need to consider the underlying motivations which govern human behavior.
This webinar will help you leverage behavioral economics with conversion optimization.
Here’s what you’ll be taking away from the session:
- A peek into buyer’s psychology
- Understanding behavioral economics with real-world case studies
- Gauging the behavior of your website visitors with CRO
- How website testing and optimization can help you create a better conversion experience