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Using Learning From Failed A/B Tests To Create Winning Tests

Chris Goward

Chris Goward

Founder of WiderFunnel & GO Group Digital, WiderFunnel

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Why do some companies get great A/B testing results while others end up disappointed?

Today is the best time in history to be an evidence-led marketer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You hold in your hand the keys to the kingdom, but you must not squander the opportunity.

If your results are disappointing, it may not be what you are testing, but rather how you are testing.

In this webinar, you’ll hear from Chris Goward, optimization thought-leader, on how leading businesses are using optimization processes to gain dramatic revenue lift and insights with each A/B test. You’ll walk away with practical strategies to drive real, tested business results.

You will learn:

  • How leading marketers are gaining powerful insights and revenue gains, with real case studies
  • Frameworks and processes to create the best optimization program
  • Proper design of experiments that will help you get better A/B test results consistently
  • Tips on becoming a future-proof optimization champion

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