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Integrating Behavioral Science and Experimentation

Duration - 40 minutes
Nima Yassini

Nima Yassini

Director & Co-Founder, White Maven

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Many experimentation programs primarily aim to eliminate friction, but to truly catalyze change in user experience, it is essential not only to minimize obstacles but also to boost motivation for action.

In this presentation, we delve into the strategic inclution of behavioral sciences into your experimentation program, exploring the profound impact it can wield on your outcomes. You’ll primarily discover how aligning insights from behavioral sciences can seamlessly blend with experimentation, fostering a more compelling and effective user experience transformation.

Key Takeaways

  • Identifying behavioural traits and strains that lead to better customer experience
  • Understanding what motivates users to take action
  • Decoding the 'why' before hopping on the 'how'

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