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Learn How Personas Can Shape Your Optimization Program

Johann Van Tonder

Johann Van Tonder

COO, AWA Digital

Utkarsh Rai

Utkarsh Rai

Ex - Product Marketer, VWO

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Personas seem to have fallen out of favor in recent years. “I don’t think you can build a great product or experience for a person that doesn’t exist,” Jason Fried famously wrote. The criticism has not been unwarranted. Many personas are a waste of time. On the other hand, there are businesses who have gained success by defining their day-to-day marketing around personas.

In this webinar, CRO experts from AWA digital and Phil Cave will share their first-hand experience about building personas and what value well-constructed personas adds to your optimization program.

In this webinar, we’ll cover how personas:

  • Make your optimization data come to life.
  • Can help shape every aspect of your A/B testing program, and beyond.
  • Can enhance your visitor experience.
  • Lead to better results, with examples from case studies.

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