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From Click to Call: Creating Landing Pages that Actually Convert to Sales Call
Zac Elbel
Senior Product Marketing Manager, CallRail
Ajit Singh
Product Marketing Manager, VWO
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Join our joint webinar hosted by Zac from CallRail and Ajit from VWO to discover how bridging the gap between online engagements and phone calls can dramatically boost your marketing ROI. You’ll learn actionable strategies for optimizing landing pages, setting up call tracking and attribution, and leveraging real call data to refine customer experiences.
We’ll show you how CallRail integrates with VWO to track phone calls as conversion events—so you can see exactly which campaigns and test variations drive the most valuable leads. Whether you’re a marketer seeking higher-quality leads or a CRO specialist striving to optimize every touchpoint, this webinar will help you connect the dots between digital clicks and real-world conversations.
Key Takeaways
- How to connect the dots between phone leads and marketing ROI to continuously iterate on what’s driving real results?
- How to leverage both VWO’s testing capabilities and CallRail’s call tracking to identify which page variations drive the most—and highest-quality—phone conversions.
- How to use Conversation Intelligence insights from CallRail to refine your landing page copy and optimize user journeys within VWO tests?