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Webinar
Alignment and Focus: The Key to Delivering Business Impact Through Experimentation
29 April 2025 ● AM Eastern time
Duration - 40 minutes (Approx.)
Speakers
Tim Wilson
Co-founder and Head of Solutions, facts & feelings
Valerie Kroll
Co-founder and Head of Delivery, facts & feelings
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On the one hand, it’s a simple ask: “Tell me the revenue impact from our experimentation program.” On the other hand…it’s just not that simple. In this webinar, Val and Tim will walk through an approach and mindset that puts business impact—measurable outcomes—at the core of an organization’s approach to research, experimentation, and analysis. And it starts long before a specific test idea or analysis project is identified.
The approach is grounded in unambiguous alignment between the experimentation team and their business partners that focuses on: measurable outcomes, the problems most worth solving to ensure those outcomes come to pass, and treating ideas for addressing those problems as validatable hypotheses.
Key Takeaways
- How business outcomes can be identified by answering two questions: 1) what are we trying to achieve, and 2) how will we know if we've done that?
- Why identifying "problems that will prevent achieving an outcome" is more effective than asking what activities will be undertaken to achieve an outcome.
- How reframing questions and ideas as hypotheses—regardless of how they will be validated—enables effective prioritization of experimentation efforts.