[CRO Webinar Series] How to Plan Your Optimization Roadmap

Calender Icon DECEMBER 5, 2017 | 9:30 AM PT
Speaker - Rahul Jain

Rahul Jain

Product Manager, VWO

Speaker - Disha Ahuja

Disha Ahuja

Customer Success Manager, VWO

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If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”


The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.

Key take aways

  • Make research-driven hypotheses
  • Manage and prioritize testing ideas
  • Engage and involve teams in planning
  • Derive ROI from knowledge management
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