How To Plan Your Optimization Roadmap

If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months, to see that.”

The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.

Here are the key takeaways:

• Making research-driven hypotheses
• Managing and prioritizing testing ideas
• Engaging and involving teams in planning
• Deriving ROI from knowledge management