[CRO Webinar Series] How to Plan Your Optimization Roadmap

If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”

The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.

Key take aways

• Make research-driven hypotheses
• Manage and prioritize testing ideas
• Engage and involve teams in planning
• Derive ROI from knowledge management