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Innovation and Growth with Experimentation

Duration - 40 minutes
Haley Carpenter

Haley Carpenter

Founder, Chirpy

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Every business is looking for innovation and growth. That’s obvious. Experimentation can be a primary driver of both. That’s not so obvious — but it should be.

Watch this webinar, presented by Haley from Chirpy, to learn about some common misconceptions, common mistakes, and why experimentation is worth the hype. Get a few ideas for how you can start incorporating it more immediately into your business.

Key Takeaways

  • Strategic innovation and growth are much different than winning off of lucky guesses. Guessing in business happens too much. Use experimentation to validate decisions, eliminate guesswork, minimize bias, and mitigate risk.
  • The biggest improvements in innovation and growth happen when experimentation is embedded into a company’s culture.
  • Where there is experimentation, there should be user research. Both feed into better products and experiences. Know that research is left out far too often, and it will give you a competitive advantage.
  • Experimentation is for everyone as long as you have enough data volume. Data volume as a determining factor of success is often overlooked, which can be a team’s biggest downfall. If you clear this hurdle, be confident that you can push forward with confidence and enthusiasm.

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