Unlike Optimizely, Close the Optimization Loop With In-built Insights

Optimizing end-to-end experiences requires a lot more than just the ability to experiment and personalize. With VWO, conduct in-depth qualitative research into your users' behavior, so you don't have to juggle between multiple tools to generate deep insights.

Explore VWO In All Its Glory

VWO Platform

VWO is the only connected platform that lets you optimize the entire audience journey end-to-end

2500+ high growth brands across 90+ countries use VWO

VWO Platform helps me quickly and easily find conversion optimization wins that I can standardize across our whole enterprise. I don’t like to use the phrase “best practice” unless I can prove it, and my proof is in the data provided by VWO. Brandon Gentry
Director, User Experience, Warner Music Group


Go Beyond Conversions, Optimize for the Entire User Experience

Unlike other tools that work in fragmented silos, VWO empowers you with the ability to optimize your users’ experience, across their entire journey. Now, get higher ROI for your growth efforts by leveraging the power of a connected platform.

Analyze Your Visitors' Behavior Till the Last Mile

Combine the power of VWO Insights’s session recordings, heatmaps, on-page surveys, form analytics and more to diagnose problem areas in your visitors’ experiences across your digital properties – so you can fix what’s broken, and make the good stuff even better.

Plan and Collaborate Better for Faster Growth

Build, prioritize, and execute your entire optimization and growth program by storing all ideas, or insights on the optimization program in a centralized repository with VWO Plan; simplify the process of coming up with data-backed hypotheses and test them at scale.

Still Not Sure? Take a Deeper Look

Optimizely
Yes Yes
Behavior Targeting Yes Yes
Custom targeting Yes Yes
Yes Yes
Custom dimensions Yes Yes
No. of domains
Unlimited Limited, based on plan
24x7 support
Enterprise plans Only for priority support package
SSO
Yes Yes
API
Yes Yes
Self Hosting
Yes Yes
Business Goals
Yes No
Single-page apps support
Yes Yes
User permissions
Yes Yes
Idea factory
Yes No
Yes Yes
Customizable Widgets Yes Using code editor & extensions
Visual Editor with HTML attributes and CSS modification support Yes Yes
Code editor Yes Yes
Capability to add new elements on page Yes Using code editor & extensions
Yes Yes
Multi page testing Yes Yes
Mobile website testing Yes Yes
Multiple domain support Yes Yes
Behavior targeting support in A/B testing Yes Yes
No concurrent test limit Yes Yes
No limit on goals tracked in each test Yes -
SmartStats - Bayesian based statistics engine Sequential hypothesis testing
Intutive reporting dashboard Yes -
Customizable report dashboard Yes No
Quicker results vs traditional stats Yes Yes
Yes Yes
Cross browser screenshots Yes Yes
Live preview with traffic and segment simulation Yes Yes
Yes Yes
Page visit Yes Yes
Click on element Yes Yes
Click on a link Yes Custom goals
Form conversion Yes Custom goals
Custom conversion Yes Yes
Revenue tracking Yes Yes
Web testing Integrations
3rd party analytics, eCommerce platforms, CMS, tag manager 3rd party analytics, DMP, CRM, tag manager
A/B Testing
Yes Yes
Multivariate Testing
Yes Yes
Multi armed bandit testing
Coming Soon Yes
Mutually exclusive campaigns
Yes Yes
Heatmap of Variations
Yes No
IdeaFactory
Yes No
Mobile App Testing
Yes Yes
Personalization
Yes Yes
Yes No
Survey Logic Yes -
Question bank Yes -
Variation targeted surveys Yes -
Custom triggers Yes -
NPS Yes -
Recordings of respondents Yes -
Themes and customisation Yes -
Yes No
Browsable heatmaps Yes -
Clickmaps and area stats Yes -
Element list Yes -
Heatmap of test variations Yes No
Heatmap views Yes -
Yes No
Recordings of variations Yes No
Tagging Yes -
Adjust playback speed Yes -
Skip idle time Yes -
Save recordings Yes -
Recording views Yes -
Yes No
Form performance tracking Yes -
Field level analytics Yes -
Interaction time Yes -
Hesitation time Yes -
Refilled Yes -
Ignored Yes -
Dropped Yes -
Yes No
Drop-off analysis Yes -
Insights integration
No NA
Yes Yes
SDK support in various Languages Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO Java, Javascript, C#, Node.js, PHP, Ruby, Obj-C, Python, Swift, Android, iOS, Android TV
Multiple Environments Supported Yes Yes
Multi-Platform Testing Yes Yes
Goal Tracking Yes Yes
Targeting Yes Yes
Reporting Yes Yes
Report Segmentation Yes Yes
3rd party Integrations No Google Analytics, Jira, Amplitude, Localytics, Mix Panel, New Relic, Segment, mParticle
User Whitelisting Yes Yes
Forced Bucketing Yes Yes
Scheduling Yes Yes
Yes Yes
SDK support in various Languages Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO Java, Javascript, C#, Node.js, PHP, Ruby, Obj-C, Python, Swift, Android, iOS, Android TV
Multiple Environments Supported Yes Yes
Multi-Platform Testing Yes Yes
Goal Tracking Yes Yes
Targeting Yes Yes
Reporting Yes Yes
Report Segmentation Yes Yes
3rd party Integrations No Google Analytics, Jira, Amplitude, Localytics, Mix Panel, New Relic, Segment, mParticle
User Whitelisting Yes Yes
Forced Bucketing Yes Yes
Scheduling Yes Yes
Yes Yes
SDK support in various Languages Java, Javascript, .NET, NODEJS, PHP, Python, Android, IOS, Ruby, Ruby on Rails, GO Java, Javascript, C#, Node.js, PHP, Ruby, Obj-C, Python, Swift, Android, iOS, Android TV
Multiple Environments Supported Yes Yes
Multi-Platform Testing Yes Yes
Targeting Yes Yes
3rd party Integrations No Google Analytics, Jira, Amplitude, Localytics, Mix Panel, New Relic, Segment, mParticle
Yes -
Plugin Yes -
Report snapshots Yes -
Yes Yes
Customisable workflow Yes No
Yes Yes
Idea backlog Yes Yes
Prioritization Yes Yes
Learnings
Yes No

What Makes VWO An Obvious Choice

#1 Technology That Never Lets You Down

1 billion

Request a Day

3 billion

Digital Experiences Optimized in 2019

100% uptime

Consistently

#2 Dedicated Support Our Users Swear By

Customer Satisfaction (CSAT)

Industry 94%
98%

First Response Time

Industry 3 hrs
under 1hr

First Call Resolution

Industry 44%
70%

#3 We Have Your Back Against All Risks

Fast, Accurate Results

Plug-n-Play Integrations

Security You Can Trust