VWO 6sense Integration

6sense is an AI-powered account engagement platform designed to help businesses drive revenue by identifying and targeting high-value accounts. It leverages predictive analytics and intent data to provide deep insights into buyer behavior, helping sales and marketing teams prioritize accounts more effectively.

The integration between VWO and 6sense allows you to leverage 6sense’s company attributes and account segments to run highly targeted A/B tests and personalized experiences. By importing 6sense data into VWO, you can create specific visitor segments, analyze session recordings and heatmaps for key accounts, and deliver customized offers and surveys to high-intent users.

This integration empowers businesses to optimize website experiences for their most valuable audience, driving more meaningful results from their experimentation and personalization efforts.

1. Run account specific offers

Combine 6sense’s company-specific data with VWO’s personalization engine to create highly targeted, personalized experiences for visitors from your key accounts.

For example, if you are using 6sense to identify high-intent accounts, you can design custom offer pages that match their buying journey. Thereafter, using VWO, you can ensure that visitors from these accounts see the corresponding pages whenever they visit your site.

2. View session recording and heatmap of your high-value accounts

Segment your target accounts in 6sense and import the segment into VWO to analyze their behavior through session recordings and heatmaps. For instance, if you’re targeting high-intent accounts within a specific industry, leverage 6sense’s buyer intent and industry data to create a segment. Then, import this segment into VWO to analyze their session recordings and heatmaps.

3. Run targeted Surveys on your key accounts

Use 6sense data to create specific user segments and run targeted surveys on them. Additionally, import pre-built 6sense segments into VWO and seamlessly run surveys on them.

4. Run A/B tests on your targeted accounts

Use account-based data from 6sense to segment your target accounts based on buyer intent, engagement, or predictive scores, and run tests only for these high-value accounts.

For example, if your business targets enterprise companies showing high purchase intent, you can use 6sense’s account-based data to test different website experiences exclusively for those accounts. This ensures that you are optimizing your website for the desired audience, and preventing low-intent traffic from skewing your test results.

5. Identify why key accounts abandon your forms

Uncover why key accounts start but don’t finish your forms. Effortlessly analyze form interactions for your 6sense segments in VWO, or for segments created with 6sense data, and gain insights into why your contacts aren’t completing them.