Rahul Jain
Ex - Senior Product Manager, VWO AB Tasty
Abhishek Mandloi
Ex - Product Manager, VWO AB Tasty
Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.
This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.
How Data Has Changed the Way We Design
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