Sam Baker
Owner, Sam Baker Consulting
These days digital marketers must use innovation to keep their brands relevant and engaging. But isn’t straying from the status quo risky? With 7 years of web experimentation experience, CRO Consultant Sam Baker will show you how to balance innovation and optimization to synchronize the two approaches, rather than causing the type of friction that negatively impacts conversion.
Deep Dive: Heuristic Analysis and VoC
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