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How to Balance Innovation and Optimization in your CRO Program

Duration - 45 minutes
Sam Baker

Sam Baker

Owner, Sam Baker Consulting

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These days digital marketers must use innovation to keep their brands relevant and engaging. But isn’t straying from the status quo risky? With 7 years of web experimentation experience, CRO Consultant Sam Baker will show you how to balance innovation and optimization to synchronize the two approaches, rather than causing the type of friction that negatively impacts conversion.

Key Takeaways from the Webinar

  • Innovation vs. Optimization - How to strike a balance between the two.
  • Having a consistent testing roadmap is the key to Optimization.
  • How upfront user research can help in innovation.

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