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Webinar

Heatmaps: Visualizing User Engagement for Maximum Conversions

Duration - 45 minutes
Speaker
Evelina Jörhov

Evelina Jörhov

Head of CRO & Analytics, TRANSACT Sweden

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Optimizing user experience is critical for increasing engagement, driving conversions, and improving overall website performance. Tools like heatmaps and scroll maps offer valuable insights by allowing you to visualize how visitors interact with your site. They show where users click, how far they scroll, and which areas capture the most attention.

By analyzing these interaction patterns, we can make data-driven decisions to enhance content placement, simplify navigation, and create a more engaging, user-friendly experience. In this session, Evelina Jörhov, Head of CRO & Analytics at Transact (Omnicom Media Group), will demonstrate the use of heatmaps through real-world case studies and provide actionable strategies for turning user insights into impactful improvements.

Key Takeaways

  • Discover how heatmaps and scroll maps reveal where users click and scroll on your site.
  • Learn how to optimize content placement and navigation based on user insights.
  • See practical examples of heatmap data driving impactful website changes.
  • Walk away with tactics to improve user experience and boost conversions.

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