Learn why research is important for successful Conversion Rate Optimization (CRO) programs and how it should be activated to ensure that testing is fueled with actionable insights. In this webinar, Daniel Gold, Head of Research at House of Kaizen, a digital agency, shares top tips and recommendations on how behavioral and attitudinal research methods can be deployed to see measurable business growth.
About the speaker:
Daniel leads user and consumer research at House of Kaizen, focusing particularly on multimethod approaches and consumer psychology to achieve actionable insights for our clients. He is a keen advocate of neuro-marketing, behavioral economics, big data, and AI techniques, as well as driving innovation.